富士康3C电商转型之考：郭台铭二次变革亟待突围

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富士康3C电商转型之考：郭台铭二次变革亟待突围
2015-01-12 03:57:12 ??来源：滚动新闻 ??
            



   
   
        
            　　目前，富连网国内流量排位为3万多，比飞虎乐购还要靠后。尽管台湾有无尽商机，但富士康作为一家传统代工企业，并不具备任何电商基因，转型还有很长的路要走。
        
        
        
   
   

   
   
        
            　　而传统公司转型成功者寥寥。苏宁自从转型电商苏宁易购之后，经过一段摸索，逐渐形成规模，在3C品类电商排名靠前，成为成功转型的少数者。眼馋巨大蛋糕，传统代工企业富额头皱纹怎么去除士康也组建了自己的电商富连网。
        
        
        
   
   

   
   
        
            　　传统企业转型要量度自身条件是否适合电商经营，代工本身以劳动力为主，不像苏宁易购以零售见长。对富士康而言，在这个饱和市场中，能否突围？如何突围？成了这个长期以劳动力为主的传统工厂必须考虑的问题。
        
        
        
   
   

   
   
        
            　　作为国内首屈一指的代工企业，富24岁女人如何护肤 女人晚睡该怎样护肤士康包揽了包括诺基亚、联想、苹果等大牌电子产品代工生产，无论是财力还是生产技术上都不容小觑。为了扩展电商平台，郭台铭还找来微软中国区总裁杜家滨负责网站的运营。
        
        
        
   
   

   
   
        
            　　深谙高端电子产品加工技术的他看出电商的趋势，也知道从代工到零售这个过程中的巨大盈利空间。照其设想，依赖富士康做代工所积累下的品牌资源，电商平台足以用低于市场价甚至是出厂价拿下代工产品的网络销售权。
        
        去黑眼圈偏方
        
   
   

   
   
        
            　　首先，从代工企业向零售商角色转变也改变着富士康与产品拥有商之间关系。作为品牌商，给出的折扣必然要匹配平台的影响力，而飞虎乐购在电商领域还属起步阶段，必然没有如京东这般大的影响力。因此，价格上并不具备任何优势。
        
        
        
   
   

   
   
        
            　　随后，飞虎乐购内部也自乱阵脚。杜家滨眼看3C产品不能拿下市场，进而仿照淘宝做成平台模式，而顾客群体则瞄准内部员工。从内部员工开始测试市场，凭员工编号购买可以获得相应优惠。
        
        
        
   
   

   
   
        
            　　这种见坏就收的保守打法显示了经营者自身信心不足，也与郭一开始的设想相去甚远。因此，飞虎并没有因此而振作起来，杜家滨也在2011年底离开飞虎。

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